BTM – Lifestyle Photography
Design Brief
A warm and inviting website designed for a South Florida-based photography business specializing in life's most meaningful moments—maternity, newborn, family, and milestone photography. The goal was to create an online portfolio that feels personal and approachable while showcasing the photographer's ability to capture authentic emotion. This site needed to communicate trust and warmth, making potential clients feel confident that their most precious memories would be handled with care and artistry.
The design philosophy centered on simplicity and emotion. With a clean, minimalist layout built on WordPress and Elementor, the focus remains on the photography itself—allowing the work to speak without distraction. Soft typography and intuitive navigation guide visitors through service offerings while maintaining an intimate, gallery-like feel. Every element was chosen to reinforce the brand's core message: that memories aren't just captured, they're preserved with intention. This is photography for people who understand that some moments are too important to let slip away.